Sun and sea all day, beach front with sports and party every night. The most friendly people, music, good food and relaxation. The ancient in its most beautiful form: gold and baroque images tenderly preserved. The modern  in all its boldness: contemporary curves in a beautiful open-air amphitheater. Environmental care, ecological awareness, lots of green, white sand, crystal clear waters. Who needs more?

A detail about João Pessoa shows how the quality of life is cherished by locals. Whereas in the vast majority of the coastal capitals a barrier of concrete, steel and glass separates the waterfront from the rest of the city, in João Pessoa the maximum height allowed for seaside buildings is four stories. Not much money is made with real estate, it is true, but the breeze from the ocean circulates more freely and it is a pleasure just to breathe.

Founded in 1585, João Pessoa is one of the oldest cities in Brazil. Well preserved colonial mansions, convents, monasteries and churches are part of its architectural heritage. Today this historical richness is joined by the modern Estação Cabo Branco – Ciência, Cultura e Artes, with buildings and spaces designed by Oscar Niemeyer.

Here, the work of nature is also very beautiful. Still waters at beaches protected by reefs, the spectacle of the waves in Oiteiro, the magnificence of the rocks at Cabo Branco, and the hawksbill turtles nesting in Bessa and Intermares.

Diverse, beautiful and welcoming. This is João Pessoa!


One of the most beautiful beaches of Paraiba, Tambaba was the first official nudist beach of the Northeast. Dotted with coconut trees, it is distinguished by its cliffs – high and steep rocks carved by sea erosion – which make a beautiful contrast with the blue sea due to its reddish color. So that no one is prevented from attending this piece of paradise, there is  a space separated by rocks which is reserved for those who are not willing to get naked.

Coqueirinhos also in the municipality of Conde, is not far behind Tambaba in terms of beauty. With native vegetation and lots of coconut trees, it has clear water and, on windy days, good waves for surfing. On weekends stalls are installed and they sell delicacies and refreshments…

In Rio Tinto, 70 km from the capital, is the estuary of Barra do Mamanguape. An environmental preservation area, the estuary is home to one of the units of Projeto Peixe-boi Marinho maintained by the Instituto Chico Mendes. Like the manatees, which chose the site as a safe haven, many sea turtles inhabit these friendly waters. With crops of sugar cane and shrimp breeding farms, the city is considered a model of sustainable development.